Smart small business owners have built their websites in the hopes of generating leads. Sadly, most sites aren’t as effective as the owner would hope, and that’s why we at Humboldt Merchant Services have put together some tips to help you increase the lead generation power of your website.
Design helps. Experts say that consumers are more apt to call from their smartphones than fill out a form on your website — no matter how convenient you make the form. With that said, you’ll want to make sure your phone number is prominent on each page of your website.
Don’t forget the forms. Even though people shopping via their mobile will more than likely call your business, you don’t want to forget those who prefer to reach out via an inquiry form. Be sure these forms are easy to find and easy to use when people visit your site.
Content is king. The content you create for your website should have some benefit for anyone visiting your site. Keep it simple and quick, yet informative and digestible for your customers.
Be there no matter what. Some people are leery of buying via ecommerce because they are afraid that they’ll be left high and dry if there is an issue with their purchase. Offer a level of customer service that will reassure them that your business should be their go-to shop on the internet for whatever you’re selling.
Welcome them in. It’s great to get a lead, but it’s what you do after you get it that matters. Add them to email flows and make sure they are included in any direct mail that you do. However you craft the relationship with the new lead, make sure to learn as much as you can about them, this will allow you to customize any messaging you send them for future campaigns.
Look, learn and tweak. You took the time to create an excellent website, spent the time implementing our tips, now it’s time to check your website analytics to see how and where visitors are interacting with your site. You can learn from that information and tweak where the data suggests. It may be time-consuming, but well worth it in the long run.