Why you should choose HBMS as your payment processor.

When you choose Humboldt Merchant Services as your merchant account provider, you get more than reliable payment processing services for your online alcohol business. You’re getting a proven partner with decades of experience who knows the unique challenges merchants offering online alcohol sales face. Whether you’re a microbrewery or a beer, wine, or liquor wholesaler, we offer an intoxicating mixture of benefits and expertise.

Connections Connections to multiple secure online payment gateways.
A A thorough understanding of the government regulations you’ll need to comply with.
Access Access to the leading payments technology including the latest in age verification software.
Years Years of online alcohol merchant account expertise.

Online alcohol market outlook.

Online alcohol payment processing is a multi-billion dollar per year industry. According to a report by Rabobank, U.S. online alcohol sales reached $6.1 billion in 2021 with another 3.4% increase expected in 2022. Given consumers continued preference for specific craft beers and spirits, the industry is expected to continue to grow for years to come.

Online alcohol credit card processing made simple.

Here’s the reality: If you’re looking into accepting credit cards with an online alcohol merchant account, you’ll need a proven partner who has experience with specialty or traditionally hard-to-place merchants. You’ll also want a payments technology leader who can provide you with the latest solutions (and analytics) so you can make smart, data-driven decisions about your business.

Why do I need an alcohol merchant account?

An online alcohol merchant account from the right payments technology partner will benefit your business in several ways. You’ll be able to securely accept credit and debit card payments online, expanding your customer base. Plus, you’ll get access to the real-time data you need to simplify your customer, employee, inventory, and dispute management. This will free you up to do what you do best: Grow your business.

Requirements for online alcohol credit card processing.

As a merchant who is interested in online alcohol credit card processing, there are a couple of extra steps you’ll have to take to secure your merchant account. There are payment card network requirements and your processor may have additional requirements as well. They’ll definitely want to confirm you are using appropriate age-verification software to ensure alcohol isn’t being purchased by minors. Many payment technology providers will also require you to have a third party conduct a legal review to ensure you remain in compliance with all applicable laws before approving you for an online alcohol merchant account.

Why online alcohol payment processing places you in a specialty merchant category?

Acquiring banks consider businesses that accept payments online for alcohol to be specialty merchants for several reasons. These include the following.

The
The need for alcohol businesses to comply with government regulations.
The
The higher chargeback ratios that come with operating a predominantly or exclusively online business.
An
An increased risk of fraud due to the card-not-present nature of online payments.
The
The presence of age restrictions.

How do I set up an alcohol merchant account?

Before you secure payment processing services for your online alcohol business (or add online sales to your retail operation), you’ll want to review the requirements established by the Alcohol and Tobacco Tax and Trade Bureau (TTB) for businesses that sell alcohol. If you’re a new alcohol business, you’ll need to apply for a liquor license while also registering with all applicable local, state, and federal agencies.

Once you’ve done that, it’s time to secure a merchant account from a payments technology company that specializes in online alcohol payment processing. They’ll have the sponsor bank connections you need to get your account approved, not to mention the industry knowledge to help you grow your business while complying with any government regulations.

Partner with the online alcohol merchant account experts.

Apply today to start securely and affordably accepting ecommerce payments!

Click above to enter your information and a payments expert will contact you, or call 877.840.1952.