Every Dec. 6, National Pawnbrokers Day is celebrated. It recognizes the value of your store in the community you serve and helps to raise public awareness. This year, it can also give you a way to increase sales in your shop.

1. Optimize your inventory management.

Use National Pawnbrokers Day as a reason to get your business processes in order. Streamline your daily operations with modern software that has tools for interest calculation, item tracking, and report generation. When your stock is accessible and well-organized, staff and customers will be able to easily find the items they are looking for. Client satisfaction will increase, resulting in more repeat business.

2. Advertise in advance.

Although you may have heard of National Pawnbrokers Day, your community probably has not. Use it as a springboard for some compelling, creative content on your social media pages. Spruce up your shop, adding signage that tells visitors about the upcoming event. Entice them to come back on the big day with special discounts, refreshments, and even one-day-only lower interest rates.

3. Host an appraisal event.

Make this early-December day into a special appraisal extravaganza. Invite guests such as collectors and antiques experts, and encourage people in the community to bring in items for evaluation. Once they see your clean, well-stocked store and discover your hospitality and friendly service, they will probably come back.

4. Launch your niche specialty.

This day is a great time to let the world know that you will be focusing on a specific type of merchandise. It could be coins, antique jewelry, or other types of collectibles. Invite experts to do appraisals and contribute content to your social media pages, and you will be able to work toward becoming a well-respected and sought-after authority in your own right.

5. Offer layaway plans.

If you’re not doing so already, mark this special day by starting to offer these popular deferred payment options. By doing so, you can attract customers wishing to buy higher-priced items as well as people who can only afford to make smaller payments over time. Furnishing people with this option can set you apart from your competition and is effective in building a long-lasting relationship with new and existing customers alike.

6. Reach out to the community.

National Pawnbrokers Day falls right in the midst of the busy holiday season, and that translates into good news for you. Draw new people into your store by offering complimentary refreshments and treats for the whole family. Community members who have never set foot in your store will take a look around at your many offerings and are likely to make a purchase before they leave.

With the right payment processor, modern inventory software and a solid plan made in advance, you can harness the power of National Pawnbrokers Day to benefit your shop. The added sales and customers you gain will make all of your hard work worth its weight in gold.