Due to a variety of economic and societal factors, firearms sales in the United States are booming. Even so, the profits won’t just come rolling in automatically without a good deal of intentionality and hard work on your part. The following tips can help your sales to skyrocket.
1. Your website should appeal to potential buyers.
Your online pages should do more than showcase the various types of firearms or ammunition you sell. Although that is certainly important, your digital space also needs to provide answers to buyers’ questions.
Without understanding what is motivating each person to buy a firearm, you might find that most visitors scan your offerings only to click away and make their purchase elsewhere. Therefore, do some research into your target market, including demographic and geographical details so that you can tailor your tone and content to match what people are looking for.
2. Provide information that your potential buyers can use.
Purchasing firearms is a complex process that involves selecting among a dizzying array of brands and weapon types. The more relevant, clear information you can provide that helps novices navigate the buying process, the more likely they will be to make their purchase on your website.
This can be in the form of blogs, magazine articles, or videos shared on your social media site. Whenever possible, provide embedded links to your home page to provide continuity between gaining knowledge and making the purchase.
3. Leverage the power of downloadable offers.
Let’s say you have a blog entry or magazine article on a social media page or third-party website. Your challenge is how to get the reader to become part of your contact list so that they may eventually make a purchase from your website.
One highly effective solution is to offer free informational guides that can help them throughout their purchasing journey. In return for this no-cost guide, they give you their email address — a nugget of information that you can add to your database and leverage in future promotional efforts.
4. Facilitate a smooth, frictionless payment experience.
As a seller of firearms and related products, you will need to partner with a high-risk merchant account company. This is due to the nature of the industry, which is perceived by financial entities as representing more risk than normal. As a result, you can expect the application process to be longer and more complex. Additionally, you will probably pay higher transaction fees and could be asked to open a rolling reserve account to protect the company’s investment in your business.
Despite these high-risk merchant account downsides, working with a payment processing provider with demonstrated experience in the firearms industry has its advantages. A reputable company will be able to ensure the security of payments and will have industry-specific fraud screening tools on board. Additionally, they can offer protection against chargebacks that will prevent you from spending time and money unnecessarily.
Providing customers with a personalized relationship, relevant, rich content, and payments security may seem like no-brainers to make your firearms business prosper. However, not every company makes the effort to give buyers this complete array of focus. Take the time to commit yourself to your customers in these ways, and the firearms sales will follow.
