Running a website such as an online dating site can carry more risks than other ecommerce endeavors — at least, that’s what credit card payment processors believe. Unfortunately, that means it’s harder to find an adult content payment processor that will partner with you to grow your business.

Why are online dating sites considered high-risk?

Online dating sites may be considered high risk due to higher-than-normal chargeback rates, a greater risk of fraud, and the presence of regulatory compliance requirements that vary by state.

When you’re looking for an online payment processor for your online dating site, you want to find one willing to accept the risk while understanding your unique challenges. In addition, you want to partner with a provider that offers state-of-the-art fraud protection, simplified recurring billing, and a frictionless payment gateway that makes signing up intuitive for your customers.

Let’s explore what you should look for in an adult content payment gateway for your online dating site to mitigate risk while getting the customer service you deserve.

Find a processor with a scalable payment gateway.

Whatever customer relationship management (CRM) system you use, you want a payment processor that can seamlessly integrate with your chosen solution. You should also have the ability to customize your options.

Especially if you’re a start-up, your payment processing solution should grow with your business and allow you to accept sign-ups through your website, social media, or app. Find an omnichannel platform with seamless integration to enable your business to grow.

Seek out a payment processor with top fraud prevention and online security tools.

Payment processors should use the latest fraud protection and security tools to ensure the safety of your clients’ financial data. Make sure that your payment processor is PCI DSS compliant, which means they follow specific procedures to protect cardholder data from sophisticated cybercriminals.

Likewise, processors should use 3-D Secure (3DS) technology to authenticate transactions. Combined with other standard measures like multi-factor authentication, CVV validation, and the Address Verification Service (AVS), these technologies can keep customer data secure to help avoid chargebacks and protect your dating site from reputational damage and financial liability due to data breaches. 

Look for chargeback protection and fraud reduction tools.

Preventing fraud is the first step to avoiding chargebacks. But there are other reasons clients of your online dating site may request a chargeback. The reasons for chargebacks can range from a client being discovered by a spouse to a dater who is disappointed that they didn’t meet their perfect match.

Look for a processor that uses chargeback reduction tools like Fraudcast to help you stay alert and be aware of impending chargebacks. Unhappy clients don’t always reach out to customer service before making a chargeback. Chargeback notifications can help you stay on top of these potentially costly customer disputes. Sometimes, you will choose to refund money before the chargeback occurs to protect your reputation.

Find the perfect match for your online dating site with payment processing services from Humboldt!