Customers have quickly embraced the numerous uses of cannabidiol (CBD) products. They are being used to relieve pain, promote sleep and well-being, and even to calm anxiety in humans and their pets. 

If you want to get the CBD merchandise you are passionate about to eager shoppers, drop shipping just might be the perfect solution.

What is CBD product drop shipping?

When you sell hemp-derived CBD gummies, tinctures, ointments, and edibles through an online store, you need to find an easy way to deliver goods to your customers. With drop shipping, you collaborate with a third-party supplier who sources, stores, packages, and sends out orders one by one as they arrive. 

Additionally, the shipper can help you build and brand your store to comply with regulations while meeting the preferences of shoppers.

By far the most compelling advantage of drop shipping is that you do not have to purchase costly inventory or pay to store it. Furthermore, there is no need to hire additional staff to complete the packaging or shipping processes. Instead, you can devote your time to expanding your company.

Regulating the CBD industry.

Federal and state governments have put laws in place regulating the CBD industry. Drop shippers take care of all aspects of these requirements.

Although most CBD products do not contain the intoxicating compound known as THC, they are still subject to regulations. After the Farm Bill was passed in 2018, it became legal to grow, buy, sell, and transport products with less than 0.3 percent THC throughout the U.S. Nevertheless, sellers are prevented from advertising their CBD products for therapeutic uses.

While most states allow the sale and consumption of CBD products, laws vary as to age and permitted THC levels as well as whether CBD merchandise can be produced from marijuana or hemp strains of the CBD plant. Before you get a CBD merchant account, be sure that you understand the full spectrum of regulations that apply to you so that you can ensure that your drop shipper is in total compliance.

Set up payment processing.

Due to factors such as regulations, security and chargeback risks, and reputational taint, you will need to select a high-risk merchant account provider to assist in the processing of transactions.

Not all payment processing for ecommerce businesses is appropriate for your CBD store. This is because the nature of this industry, with its heavy regulations, higher-than-average security and chargeback risk, and questionable reputation in some quarters, means that so-called conventional payment service providers will not give you an account. 

Instead, you need to partner with a CBD merchant account vendor with expertise in the industry and a willingness to work with a high-risk business such as yours.

Get started with drop shipping.

Initiating drop shipping involves several steps. They include finding a supplier, setting up your online store, adding products, and promoting them.

Find a supplier. 

With the right supplier, your business can fly high. Choose one that offers high-quality products that are available when you need them and can be shipped quickly. 

You might even opt to partner with several suppliers, each with its own unique CBD products that will meet shopper demands for a diversified selection.

Set up your online store. 

Next, create your store. Do so by creating a compelling domain name, setting up hosting, and constructing the ecommerce website where customers will view and buy your products. 

Providing informational content about your products on your pages is a great way to enhance knowledge and boost interest in CBD items.

Curate products. 

Next, create your product catalog of supplements, tinctures, pet products, gummies, edibles, ointments, sprays, etc. Be sure that your site features high-resolution images and clear descriptions that do not make medical claims.

Market the merchandise. 

Finally, use content marketing strategies for CBD products to bring your website to the attention of those searching for CBD merchandise like yours. 

Once customers come, grab their contact details that you can use later to engage them. Finally, harness the power of social media to educate, attract, and retain long-term customers.

The beauty of drop shipping is that it occurs behind the scenes. Although customers may never know that your third-party shipper even exists, carefully choosing the right supplier will give you everything you need to ensure that shoppers get their CBD items quickly and safely, backed by your company’s brand and reputation.