Staying ahead of your competitors in the dog-eat-dog mobile pet grooming sector is a constant challenge.
One of the most effective strategies is to inspire customer satisfaction and loyalty. Learn how to set yourself above the rest by creating the ultimate experience for your furry customers and their human companions.
Maximize convenience
One of the key selling points for your business is that you bring the grooming services directly to your customers. Be sure that this same experience carries over into the way your customers pay for your services.
Your merchant service provider should furnish you with everything you need to create a seamless purchasing experience for your clients. Software specifically designed to meet the specialized needs of pet groomers gives you the capability to take a wide variety of payment types ranging from credit and debit cards to digital wallet and mobile transactions.
It also contains appointment management tools that ensure you will always make it to their home on time as scheduled.
You should also be able to configure your system to offer payment links. These can come in the form of a “pay now” button on your website, or a URL or QR code that can be sent to the client via email or text message.
After clicking on the icon, they are sent to your secure checkout page where they can quickly and safely resolve their invoice.
Secure credit card payments
Expediency also extends to the types of electronic payments your customers prefer to use. Your point of sale solution allows you to accept NFC and EMV chip cards, giving your customers the freedom to pay their bill using their card of choice, even including contactless options.
Your willingness to provide the full array of invoice resolution options demonstrates your focus on customer care at every juncture, from pampering their fur babies to optimizing their purchasing journey.
Make your human customers feel special too
You already work hard to treat your canine or feline patrons with loving care using products and techniques of the highest quality. Meanwhile, don’t forget to pull out all the stops for their human companions.
Your POS comes equipped with customer relationship management tools designed to make creating and maintaining a loyalty program fast and easy. Use it to keep track of the products and services each person purchases, and reward them when they meet preset benchmarks.
These loyalty programs are ideal incentives that lead to long-term retention and frequently inspire referrals.
Protect against data breaches
Paying with credit or debit cards is convenient, but it automatically leaves a customer vulnerable to digital crimes such as fraud and identity theft. Fortunately, the POS furnished by your merchant service provider should be fully compliant with the Payment Card Industry Data Security Standard (PCI DSS) that protects cardholder data.
Furthermore, transaction data is masked from view from end to end via tokenization and encryption, providing the gold standard of digital security.
The pet grooming sector can be highly competitive. However, you can rise above your rivals by delighting your customers, rewarding their loyalty and ensuring that their payment information remains safe from theft and fraud.
Taking these steps is one of the best ways to keep tails wagging and humans smiling now and for years to come.
