If you run one of several businesses considered part of the adult entertainment industry, you might face challenges finding an adult merchant account that can meet all of your adult payment processing needs.
Here are some examples of businesses that require a high-risk merchant account.
- Online dating sites.
- Lingerie, toys, or novelty adult items.
- Adult videos.
- Escort services.
- Sex education materials and courses.
While adult payment processing is, at its core, quite similar to payment processing in other industries, adult entertainment merchant accounts do have some unique and specific needs. So what should you look for in an adult content payment processor?
A scalable adult payment gateway.
You need a scalable processing gateway that will grow with you as your customer base grows or as your ecommerce site expands to more channels. If your business uses a website, an app, and social media marketing tools, you’ll definitely want an adult content payment processor with omnichannel capabilities.
Enhanced security and fraud protection.
One of the reasons adult payment processing is considered high risk is because of the increased risk of fraud within the industry. In addition, the prevalence of card-not-present transactions for online-only businesses, along with recurring subscriptions on many adult content sites, leads to higher risk than other types of ecommerce sites. The high volume of traffic that many adult content sites and online dating sites attract is another risk factor.
You want to find an expert in adult payment processing that uses the latest security and fraud protection tools. CVV verification and multi-factor authentication are just two security tools that should be deployed. In addition, look for an adult content payment processor with advanced tools such as the following.
- Address Verification Service.
- 3-D Secure technology.
- PCI compliance.
- Customized fraud alerts and reports.
White-label support.
As a business owner, customer service is key to retention. You want an adult content payment processor that feels the same way. Find a processor that offers phone and email support, along with hands-on support should any issues arise. You also want white-label support if your clients reach out with payment issues. Your clients will never know a third party is supporting them but can expect their issues to be resolved promptly and professionally.
APIs for recurring billing or subscription services.
Many adult entertainment services thrive with recurring billing or subscriptions. Whether your website focuses on adult videos and entertainment or online dating, you want your customers to keep coming back. A simple, secure adult payment gateway can make them more confident about signing up for a monthly service. Easy-to-use APIs make recurring billing easy, intuitive, and compatible with any website or platform.
Chargeback processing and reporting.
High-risk industries require enhanced chargeback protection. Look for an adult content payment processor that warns you of chargebacks before they occur, processes chargebacks automatically, and won’t cancel your account over a single chargeback.
Let Humboldt be your payment technology partner and adult payment gateway so you can focus on growing your online business.
