What does 2025 hold for ecommerce alcohol sales? Explore the possible trends to prepare for in the coming year with these predictions! 

More people buy alcohol online.

Online alcohol subscriptions have been on a steady incline since the COVID pandemic began in 2020. The U.S. saw remarkable 146% industry growth that year, and while this spike was clearly an anomaly, the alcohol ecommerce sector still grew by 8.4% in 2024. 

2025 expects to see this trend continue as more and more people look to buy alcohol online. It’s a more convenient option, and opens the way for consumers to purchase a wider variety of beverages from all over the world. 

This signals the perfect time to accept payments for alcohol online, ensuring you capitalize on the trend and can tap into the ever-growing online alcohol market. 

Online alcohol subscriptions increase.

2025 will signal the continuation of an online alcohol subscription trend, and is expected to see subtle changes in the way in which people buy and sell alcohol online. This trend will enable customers to sign up for subscriptions to get specific alcoholic products on a monthly basis. 

Many companies are already adopting this approach and recurring billing features make it easier than ever to set up subscription payments. People simply love trying new things, particularly when it comes to alcohol. 

That’s why it’s believed that there will be a surge in companies offering everything from monthly wine subscriptions to beer services that deliver new beers each month from around the globe.  

Subscription services are proven to generate great profits as you receive a consistent stream of income every month. 

Low-alcohol options gain more popularity.

Low-alcohol beverages are already growing in popularity thanks to high-profile names selling these products. The likes of Tom Holland and Lewis Hamilton have produced low-alcohol products in the last couple of years, driving more attention to this particular market. As a result, it’s predicted that a large chunk of ecommerce alcohol sales in 2025 will fall into this category. 

People want to enjoy the taste of alcohol without the adverse effects. It makes a lot of sense, but what does this mean for existing alcohol vendors? Despite being lower in alcohol percentage, these products are still considered part of the “high risk” retail category, and you still need a dedicated high risk merchant account in order to accept payments for them. 

Get ready for a fresh year of ecommerce alcohol sales trends.

These are the biggest predictions for the New Year, so it makes sense to get ready for what lies ahead. With ecommerce alcohol sales growing year after year, now is the time to accept payments for alcohol online. 

Tap into this expanding market and prepare for the latest trends in the industry.