National Beer Day is on April 7, and it gives you a way to turn those spring showers into downpours of cash for your brewing company. 

Whether you have a merchant account to sell alcohol online or do all your business in a physical location, consider implementing these tips to send your suds sales into the stratosphere this year.

1. Partner with a community icon.

With spring blooming everywhere, it’s a perfect time to collaborate with one of the many beloved businesses in your community on National Beer Day. 

Host a Beer and Beads party with an area jeweler; invite a food truck owner to park outside your store to tempt your customers with their burgers or tacos. The options are only limited to your imagination and willingness to do what is necessary to establish the partnership.

2. Harness the power of social media.

Hopefully, you are already experiencing the advantages that having pages on YouTube, Facebook, Instagram, TikTok, and other platforms can provide. 

Added chances to engage with existing customers and meet new ones as well as opportunities to disseminate beer-related content to raise your brewery’s credibility are just two of the benefits.

Now it’s time to use social media to bring people into your store or website on National Beer Day. Incentivize them to interact with your brand by hosting a photo contest that encourages them to take a pic with their favorite beer. 

The winner can be rewarded with a complimentary case, and you will gain from the buzz the contest creates as well as the increased foot and web traffic.

3. Host a beer-making workshop.

The DIY craft beer industry has skyrocketed in popularity in recent years. Why not jump on the bandwagon by inviting customers to see what goes on behind the scenes in your brewing company? 

After a day of your tutoring, they can go home with a customized beer mug and a more complete understanding of the craft behind the term “craft beer.”

4. Get your creative juices flowing.

National Beer Day only happens once a year, so celebrate it by creating a special edition beer. Use social media and email to let your customers know that this special composition will only be available on this particular day, and invite your online customers to submit their orders in advance. 

On the big day, enjoy your masterpiece with your most loyal in-person aficionados.

5. Spread your brand far and wide.

In honor of National Beer Day, roll out some compelling merchandise emblazoned with your company logo. 

This could include not just beer mugs but also pint glasses, pilsners, and even T-shirts and sweatshirts. With effective advertising, you just might start seeing your brand all over town.

There is still time to make this National Beer Day one of the best ever. Get your local area involved, use social media to boost awareness and host a creative event or two where people can get to know you and your delicious offerings. 

If you do it right, you can look forward to a hoppy celebration, happy customers, and higher profits.